News Summary
The Washington Spirit announces Cathy Jerome as the new Vice President of Marketing & Communications, a move expected to enhance fan engagement and team branding. Jerome’s extensive background in sports marketing and her commitment to nurturing community ties signal an exciting future for the team.
Exciting Changes for the Washington Spirit
The Washington Spirit is kicking off a vibrant new chapter with the announcement of Cathy Jerome as the club’s new Vice President of Marketing & Communications. This is big news for fans and supporters of the Spirit, as Jerome is expected to bring a fresh perspective and dynamic strategies to the team.
Jerome Takes the Helm
As part of her new role, Cathy Jerome will report directly to the club’s Chief Executive Officer, Kim Stone. In her position, Jerome will be responsible for overseeing the Spirit’s strategic marketing initiatives, with a keen focus on fostering revenue growth, enhancing fan engagement, and developing a stronger brand presence.
A Match Made in Heaven
Kim Stone has expressed excitement over the appointment, describing Jerome as the “perfect leader” to help shape the club’s future. With impressive credentials and a wealth of experience in sports marketing and brand management, it’s clear that Jerome is well-equipped to make a big impact.
Experience That Speaks Volumes
Jerome’s impressive resume includes significant roles such as the Senior Director of Strategic Marketing for the Washington Wizards and the Senior Manager of Marketing Planning and Strategy at Office Depot. Notably, she generated over $1 million in new business revenue during just two months with the Baltimore Orioles. Talk about making waves!
Her background in corporate partnerships and activation was further solidified at Monumental Sports & Entertainment, showcasing her ability to connect businesses with the passionate sports community. In 2024, Jerome was honored as a Women of Inspiration Honoree by the Women in Sports and Events DC Chapter, a testament to her significant contributions to the industry.
Grounded in Community
Cathy Jerome hails from Miami Gardens, Florida, and takes pride in her heritage as a proud Haitian American. She is a graduate of Howard University and holds further credentials from Northwestern University’s Kellogg School of Management. Besides her corporate achievements, she is also dedicated to giving back, actively teaching sports marketing at Howard University and being a member of Delta Sigma Theta Sorority, Incorporated.
The Spirit’s Rise
The Washington Spirit, a professional women’s soccer team that has called Washington, D.C. home since November 21, 2012, continues to grow and adapt. As an inaugural member of the National Women’s Soccer League (NWSL), the Spirit has become a staple of the community, playing its home games at Audi Field located in Buzzard Point.
Recently, the team has committed to aggressive marketing strategies aimed at raising its profile and engaging fans. This includes campaigns designed to reach a broader, more mainstream audience. Excitingly, attendance has seen a notable increase of 23% compared to the previous year. On average, there are around 13,383 fans cheering from the stands in 2024, with a record attendance of 19,897 at one memorable home game.
Transforming the Team
Under the ownership of Michele Kang, the Spirit has undergone substantial transformations, focusing on investing in the health and performance of its athletes. Alongside the Spirit, the NWSL as a whole has been witnessing increased media rights deals and record attendance figures, signifying the growing popularity and legitimacy of women’s sports.
A Bright Future Ahead
The Washington Spirit is not just a team; it’s a community investment that showcases talent and a deep-rooted commitment to engagement. With Cathy Jerome now at the helm of marketing and communications, fans can look forward to innovative campaigns and perhaps even more thrilling seasons ahead!
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Additional Resources
- Washington Spirit Official Blog
- Wikipedia: Washington Spirit
- The Washington Post
- Google Search: Washington Spirit
- Front Office Sports
- Google Scholar: Washington Spirit
- Our Sports Central
- Encyclopedia Britannica: Washington Spirit
- GlobeNewswire
- Google News: Washington Spirit
