News Summary
UC Davis Continuing and Professional Education is launching a new online course, ‘Digital Marketing for Craft Breweries,’ starting March 3, 2025. This eight-week program aims to equip craft brewery professionals with essential digital marketing skills. Participants will learn from industry experts Emily Hutto and Julie Rhodes, gaining practical strategies to enhance their marketing efforts and engage with customers effectively. Enrollment is open for anyone passionate about improving their brewery’s digital presence.
Exciting News for Craft Breweries: New Digital Marketing Course Launching Soon!
Are you involved in a craft brewery and looking to amp up your online presence? Look no further! The UC Davis Continuing and Professional Education program has just announced a fantastic new online course called “Digital Marketing for Craft Breweries.” This course is set to kick off on March 3, 2025, and will run for eight weeks until April 27, 2025. It’s tailor-made for those in the craft brewery sector wanting to boost their marketing skills in our digital age.
What’s on Offer?
Understanding how to navigate the digital landscape is essential for any craft brewery looking to thrive. The aim of this course is to help breweries develop and execute effective digital marketing strategies. That means enhancing your online presence, engaging customers better, and ultimately driving business growth. Sounds like a win-win, right?
This course isn’t just about theory. Participants will have access to a range of engaging content including a live online classroom, interactive weekly office hours for direct instructor access, as well as prerecorded lectures and weekly assignments. It’s structured to ensure each participant walks away with a comprehensive digital marketing plan tailored to their brewery’s unique needs.
Learn from the Best
Who will be guiding you through this journey? The course is taught by two dynamic industry experts: Emily Hutto and Julie Rhodes. Emily is not only an experienced journalist but also a marketing professional with a focus on the craft beverage supply chain. She even founded a marketing company called RadCraft. Julie, on the other hand, brings over 20 years of experience in the food and beverage sector, specializing in off-site beverage sales and digital marketing through her firm, Not Your Hobby Marketing Solutions. Together, they make for a dynamic duo who understand the ins and outs of craft brewery marketing.
Why This Course Matters
In a time when digital marketing plays a pivotal role in business success, having the right skill set is crucial. This course serves as a part of UC Davis’s “Career Curriculum,” aimed specifically at helping working professionals refresh and expand their job skills. With nearly 50,000 annual enrollments in various professional, academic, and enrichment courses, UC Davis is well-recognized for providing impactful and practical training.
Interestingly, this program is designed not just for folks in the local Sacramento region, but for lifelong learners from all 50 states and over 100 countries around the world. That means you could be sitting at home, learning how to market your craft brewery, alongside other passionate individuals from diverse backgrounds! What an enriching experience!
Ready to Join?
If you are keen on leveling up your digital marketing game and making a meaningful impact in your craft brewery’s operations, now is the time to act! Enrollment for this course is currently open, encouraging anyone interested to secure their spot promptly. Don’t miss the opportunity to learn from industry leaders who are passionate about helping craft breweries succeed in today’s fast-paced market.
Mark your calendars for March 3, 2025, and get ready to embark on an educational journey that could transform how you market your brewery. The world of craft beer is not just about brewing; it’s also about how you connect with your audience and share your unique offerings with the world. Cheers to that!
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Additional Resources
- Craft Brewing Business
- Wikipedia: Digital Marketing
- Washington Beer Blog
- Google Search: Digital Marketing for Craft Breweries
- Craft Brewing Business
- Google Scholar: Digital Marketing Craft Breweries
- Brewbound
- Encyclopedia Britannica: Craft Beer
- Brewbound
- Google News: Craft Breweries Digital Marketing
