News Summary
At just 23, Karlie Cowell has established The 87 Collection, a digital marketing and photography company. Her inspiring journey from waitress to entrepreneur highlights creativity and resilience. She aims to empower future generations while overcoming personal and professional challenges along the way. Karlie’s commitment to her community and entrepreneurial spirit sets a powerful example for aspiring business owners.
Young Entrepreneur Karlie Cowell Launches The 87 Collection and Inspires Future Generations
In recent times, we’ve seen a surge of young people stepping up to the plate and changing the game in the world of entrepreneurship. One shining example of this phenomenon is Karlie Cowell, a vibrant 23-year-old who recently founded her own digital marketing and photography company, The 87 Collection. Launched just over two years ago, this company has already made waves by offering a range of services that include digital marketing, social media management, content creation, website assistance, photography, and videography.
A New Beginning
Karlie’s journey into the business world is not only inspiring, but relatable as well. Just a few years ago, she was serving as a hostess at Filippi’s in downtown Napa, dreaming of becoming a wedding dress designer. However, life had different plans, leading her to discover a passion for digital marketing while working as an assistant for Colleen Lemasters Creative in Napa. Here, Karlie learned the importance of brand storytelling and started to craft her unique voice in the industry.
Connecting Through Creativity
One of the most exciting aspects of Karlie’s work is the daily variety it offers. Every day is different, filled with opportunities for content creation, meeting new clients, and bringing ideas to life. “The flexibility that comes with being an entrepreneur allows me to manage my time and travel when I want,” Karlie shared enthusiastically. This dynamic aspect of her job has not only fueled her creativity but has also helped her build a network of supportive relationships, particularly through her role as the marketing chair and a founder of Young Professionals Napa Valley.
Overcoming Challenges
However, like any entrepreneur, Karlie faces challenges on her journey. One of the hardest battles she has fought is overcoming imposter syndrome. “There were times I questioned whether I could really do this,” she admitted, reflecting on the self-doubt that often accompanies new ventures. Yet, with the support of influential figures like Whitney Diver McEvoy and Makenzie Payne, Karlie has continued to push through, gaining confidence in her abilities and the potential of her business.
Giving Back
In addition to her thriving business, Karlie is keen on giving back to the community. One of her favorite nonprofits is Cafeteria Kids Theater, which nurtures children’s creativity through the arts. She believes that fostering the next generation’s creativity and self-expression is vital. Furthermore, she believes that local businesses could benefit from increased marketing efforts, which would enhance the support for entrepreneurship in Napa Valley.
A Personal Touch
Outside of her bustling work life, Karlie leads a pretty unique lifestyle. For starters, she has never consumed meat, being raised a vegetarian. This personal choice complements her creative mindset as she seeks to inspire others not just through her business but through her lifestyle as well.
Looking Ahead
Karlie’s aspirations don’t stop there. Her sights are set high, as she dreams of gracing the prestigious Forbes 30 Under 30 list one day. While building her company, her passion for entrepreneurship remains unwavering, deeply influenced by her parents who also ran their own businesses. “I value the independence that comes with being an entrepreneur, and that’s what I want for my future,” Karlie explained.
Conclusion
Karlie Cowell is not just a business owner; she is a vibrant part of the entrepreneurial community, paving the way for future generations to follow their dreams. Through her ventures, she exemplifies the essence of hard work, determination, and a commitment to creativity. The future looks bright for this young entrepreneur, and we can’t wait to see what she accomplishes next!
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Additional Resources
- Napa Valley Register: The 87 Collection – Karlie Cowell
- North Bay Business Journal: American Canyon Kid Commerce
- Napa Valley Register: Young Entrepreneurs Take Top Awards
- Forbes: Young Winemakers at Napa Valley Auction
- San Francisco Chronicle: BottleRock Napa Valley Festival
- Wikipedia: Entrepreneurship
- Google Search: Young Entrepreneurs
- Google Scholar: Entrepreneurship Success Stories
- Encyclopedia Britannica: Entrepreneur
- Google News: Entrepreneurship 2023
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
