News Summary
KC Global Media has appointed Lee-Asha Dukhie as the new Director and Head of Digital Marketing. Her extensive experience in media will enhance the company’s digital efforts, focusing on innovative campaigns that engage audiences globally. With leadership promotions also announced, KC Global Media is poised to strengthen its digital presence and storytelling initiatives.
Exciting Changes at KC Global Media with New Digital Marketing Head
Change is in the air at KC Global Media, and it’s certainly an exciting time for the company! Recently, they announced the appointment of Lee-Asha Dukhie as the new Director and Head of Digital Marketing. With her extensive experience in both digital and traditional media, Lee-Asha is set to take the reins on the company’s digital initiatives. This is a big move as KC Global Media continues to evolve and prioritize its digital presence.
What’s Her Role?
In her new position, Lee-Asha will be responsible for overseeing all digital marketing efforts at KC Global Media. This includes managing the company’s social media platforms and other digital assets. She’ll be stepping in to bring fresh, innovative campaigns to life and engage audiences on various digital and social channels. In tandem with Serious Media, the company’s marketing agency, Lee-Asha aims to shape dynamic digital strategies that resonate with viewers.
A Perfect Fit for the Job
Lee-Asha’s background in advertising sales and media marketing aligns perfectly with this role. Her experience spans across both digital and print media, giving her a well-rounded understanding of how to reach and engage audiences effectively. But there’s something more: she holds a degree in psychology! This unique educational background allows her to analyze audience behavior meticulously and predict trends. It’s a skill we can all agree is crucial in any marketing endeavor!
A Message from Leadership
George Chien, the Co-founder, President, and CEO of KC Global Media, expressed his excitement about this new addition to the team. He mentioned that as the company has managed to stabilize its linear business over the past two years, it’s now the perfect time to shift the focus to digital and social platforms. Chien praised Lee-Asha’s expertise, noting that her experience in digital growth, content strategy, and audience engagement will be instrumental in advancing KC Global Media’s marketing efforts.
Lee-Asha’s Vision
Excitement is palpable as Lee-Asha shared her enthusiasm for the role and the opportunity to continue working with Serious Media. Together, they plan to enhance marketing strategies that deliver compelling storytelling and cater to a global audience. This appointment is not just about marketing; it’s about reaffirming the company’s commitment to rich cultural representation within the vast world of entertainment.
Strategic Moves Ahead
These changes come on the heels of KC Global Media launching its distribution arm, which aims to extend content sales and partnerships beyond their current region. Collaborations with partners such as Mocha Chai Laboratories, Empire of Arkadia, and Monochromatic Picture highlight the company’s ambition to broaden its footprint and connect with audiences worldwide.
Leadership Promotions in the Mix
Alongside Lee-Asha’s appointment, several key leadership promotions have also been announced, shedding light on the company’s forward momentum. These promotions include:
- Shirlene Wu as Vice President and General Manager for Taiwan & Greater China.
- Edith Goh as Vice President of Revenue and Head of Media and Sponsorship Sales.
- Bhuvnesh Kanwar as Vice President of Revenue and Head of FAST (Free Ad-Supported Streaming Television).
- Bonnie Wiryani as Vice President of Revenue and Head of Content Sales.
Looking Forward
As KC Global Media embarks on this new chapter, there’s a lot of optimism in the air. Lee-Asha’s appointment marks a significant milestone for the company, underscoring its dedication to soaring digital heights and finding new ways to engage and entertain audiences. With a strong focus on storytelling and cultural representation, we can anticipate exciting changes and innovative strategies from KC Global Media in the near future!
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Additional Resources
- Branding in Asia
- Wikipedia: Marketing
- CEO Insights Asia
- Google Search: Lee-Asha Dukhie
- Media News 4U
- Google Scholar: Digital Marketing
- Media News 4U
- Encyclopedia Britannica: Digital Marketing
- Media News 4U
- Google News: KC Global Media
