News Summary
Kiloh + Co., a Michigan-based woman-owned brand known for its small-batch game day apparel, has launched its first physical store in downtown Northville. The store, located at 156 N. Center Street, represents a significant milestone for the brand founded by Amanda Adamcheck nearly a decade ago. The opening day was a success, showcasing a range of university-branded apparel and appealing to a diverse customer base. The store aims to blend community spirit with fashionable offerings as it embarks on this new chapter.
Northville – Kiloh + Co., a Michigan-based, woman-owned brand specializing in small-batch “game day” apparel, has opened its first brick-and-mortar storefront in downtown Northville. Located at 156 N. Center Street, the new store marks a significant milestone for the company, which began nearly a decade ago with a single Detroit T-shirt sold on Etsy. Founder Amanda Adamcheck’s aim was to design feminine yet sporty attire suitable for work and sports events, and this initial concept has blossomed into a thriving business.
The opening of the store follows nine years of online sales and participation in various pop-up events. Adamcheck has a strong personal connection to Northville, having grown up in the area, and seeks to create a space in a community that blends a small-town feel with downtown amenities. The store features a range of seasonal collections, including officially licensed apparel for local universities such as the University of Michigan, Michigan State University, and Wayne State University. Best sellers include corded crew sweatshirts, which have gained popularity among customers.
In addition to the licensed university gear, some products are cut and sewn in Detroit, while others are custom-made in Los Angeles. A recent addition to the store’s offerings is a neutrals collection, specifically designed for everyday wear. While Kiloh + Co. primarily focuses on women’s apparel, Detroit hats have appealed to a broader audience, including male customers.
The new storefront takes over the former location of Tuscan Café, which has moved to 141 E. Main Street. On opening day, the store experienced a strong turnout, with some eager customers arriving more than an hour before the official opening time. Adamcheck noted that she frequently underestimates potential customer attendance but has been pleasantly surprised by the receptive response to the new shop. In-person connections with customers have emerged as one of the most rewarding aspects of opening the storefront.
The diverse customer base is indicative of the brand’s generational appeal, with shoppers ranging in age from a 90-year-old grandmother to a 16-year-old student. Kiloh + Co. plans to refresh its collections on a quarterly basis, with upcoming item releases planned for the back-to-school and holiday seasons. Adamcheck believes that the timing for this store opening was serendipitous, as it aligns perfectly with her vision for the brand.
Ultimately, Kiloh + Co.’s new storefront offers a unique shopping experience in the heart of Northville, combining locally sourced fashion with a community-focused approach. As the brand continues to evolve, it remains committed to providing quality apparel that resonates with customers of all ages.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Hometown Life: Kiloh + Co. Opens New Store in Northville
- Wikipedia: Northville, Michigan
- Hometown Life: Kiloh + Co. Celebrates Store Opening
- Google Search: Kiloh + Co. Michigan
- Hometown Life: New Shopping Experience in Northville
- Google Scholar: Game Day Apparel
- Hometown Life: Kiloh + Co. Shop Opening Highlights
- Encyclopedia Britannica: Apparel Industry
- Hometown Life: Northville’s Newest Retail Addition
- Google News: Women-Owned Brands Michigan
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
