News Summary
Meyocks, a leading branding and marketing agency, has launched Meyocks Research + Insights, a new marketing research firm focused on delivering actionable insights. Led by experienced professionals, the firm offers innovative research methods, including quick-turn solutions for businesses needing fast data. With a commitment to helping clients make smarter decisions, Meyocks Research + Insights promises to be a game-changer in the industry.
Exciting News from Meyocks: A New Research Firm!
Grab your coffee and sit tight, because we have some exciting news that’s just dropped! Meyocks, a well-known branding and marketing agency based out of Iowa, has officially launched a brand-new venture – Meyocks Research + Insights. This fresh entity is all about taking marketing research to the next level, and it’s making waves in the industry! The announcement came on Wednesday, November 19, and it’s got everyone buzzing.
What’s the Big Deal About Meyocks Research + Insights?
Meyocks Research + Insights isn’t just your run-of-the-mill marketing research firm; it’s independent and specialized, which means they are zeroing in on what really matters to clients. Their aim? To help organizations discover insights that can lead to smarter business decisions. In simpler terms, it’s all about helping companies grow and evolve in today’s fast-paced market.
Leading the charge at this new firm is a talented research team directed by Beth Ann Boyd, who serves as Vice President of Digital Delivery, along with Whitney Hayes, a Senior Market Research Strategist. They bring a wealth of experience to the table and are prepared to guide clients through their marketing research journeys.
Innovative Approaches and Offerings
In her remarks, Kelly Ferguson, the president and CEO of Meyocks, highlighted the firm’s innovative approach to research. She emphasized that this isn’t your traditional marketing research setup. Meyocks Research + Insights aims to not only collect data but also translate those insights into actionable steps that drive growth across various industries. This unique angle truly sets them apart from others in the field.
Their research offerings include both customized studies and quick-turn solutions that provide clarity in a timely fashion. If you’re looking for something quick, their Rapid Research offerings consist of pre-packaged surveys that start at just $6,000, with insights delivered within two to three weeks. This could be a game-changer for companies needing fast answers!
What’s on the Menu?
Let’s dive into some specifics! The Rapid Research offerings include:
- Brand Category + Health Study
- Customer Study
- Creative Testing Study
- Package Design Value Study
On the flip side, they also offer Custom Research, which is designed to fit the unique needs of individual clients. This includes tailored studies focused on:
- Consumer behavior
- Brand health
- Product and package design
- Marketing and creative
- Employer branding
Clientele and Philosophy
Speaking of clients, Meyocks has a solid base in the Quad Cities, including prominent names like Farm Credit Services of America, Grinnell Mutual, Hy-Vee, and MercyOne. Notably, Hy-Vee has been a loyal client for an impressive 31 years, showcasing the trust and reliability of the Meyocks name.
What might surprise some is Meyocks’ guiding principle: “Giving a damn changes everything.” This ethos is not just a motto; it’s the backbone of everything they do. The firm is dedicated to converting insights into real opportunities for their clients.
Final Thoughts
If you’re curious to learn more about what Meyocks Research + Insights can do for your brand or organization, they have a treasure trove of information available at their website, meyocksresearch.com. There, you can find sample reports and case studies that showcase their innovative work.
So, whether you’re a business looking to revamp your marketing strategy or simply interested in the world of research, this new venture by Meyocks is one to watch. Here’s to insightful discoveries and smart decisions ahead!
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Quad Cities Business: Meyocks Launches Research and Insights Firm
- OpenPR: Tactical Communication Market Primary Research Insights
- Forbes: A Conversation with Vertemis Founder Nick Graham
- Wikipedia: Market Research
- Google Search: Marketing Research Trends
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
