News Summary

Barry Friedman from SUNY Oswego co-authored a pivotal article exploring how social media influences entrepreneurial success. The research highlights the importance of frequent social media use, prior knowledge, and building online social capital for opportunity recognition. This study offers essential insights for aspiring entrepreneurs navigating the digital landscape.

Exciting Research from SUNY Oswego on Social Media Success for Entrepreneurs

There’s some great news coming out of the College of Business and Entrepreneurship at SUNY Oswego! One of their faculty members, Barry Friedman, has recently made waves by co-authoring a fascinating article on how social media can shape the success of entrepreneurs. This article, titled “Exploring the Impact of Social Media Usage Frequency, Prior Knowledge, and Online Social Capital on Opportunity Recognition,” has been published in the Eurasian Journal of Business and Economics. It’s the perfect blend of research and practical advice that could help aspiring business owners navigate the complex world of social media.

Who’s Involved?

This isn’t a one-person show! Friedman collaborated with a talented group of co-authors, including:

• Nergis Aziz, a social media specialist based in Istanbul and a former visiting scholar at SUNY Oswego.
• Derya Dogan, a digital entrepreneur from Boğaziçi Üniversitesi in Türkiye.
• Zhanar Dyussembekova from Narxoz University in Kazakhstan.
• Ryan Dadey, a SUNY Oswego alumnus and director for KPMG LLP in New York.

What’s the Research About?

The study dives into various factors that influence the success of social media for digital entrepreneurs. It comes at a time when entrepreneurship, social media marketing, and globalization are on the rise. With so many budding entrepreneurs leveraging platforms like Instagram, Facebook, and Twitter, understanding these elements has never been more vital.

Through their research, the authors offer important insights that can guide individuals seeking to enhance their business ventures through social media. They emphasize the importance of using social media frequently, possessing prior knowledge of the platforms and their audiences, and building online social capital, which refers to the relationships and networks you develop online. All these factors play a critical role in recognizing opportunities to grow and succeed.

Why This Matters

Now, you might be wondering why this research is so important. In today’s digital world, having a solid grasp of how to effectively use social media can be the difference between a startup flourishing or floundering. The findings from this research provide real data and practical tips for anyone looking to succeed in business, especially through online platforms.

Weather Update

As interesting as these insights are, let’s talk about what’s happening outside! Currently, the weather in the Oswego area is quite chilly, with cloudy skies lingering around. The temperatures hover around a brisk 5°F and may dip to a frigid -3°F later. If you’re planning on heading out, be prepared, as winds are picking up from the northwest at speeds of 15 to 25 mph and will later shift to the north-northwest at 10 to 20 mph. And just for good measure, there’s a 30% chance of snow today, with some flurries or snow showers possible.

So, whether you’re interested in entrepreneurial success through social media or just trying to stay warm on a cold winter day, there’s a lot going on at SUNY Oswego and in the weather! Friedman’s new research is just another reminder of how innovative thinking can pave the way for future successes in business.

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Additional Resources

• Oswego County News Now
• Wikipedia: Social Media
• Oswego County Business
• Google Search: Social Media Marketing
• What Now
• Google Scholar: Social Media Success
• The National Desk
• Encyclopedia Britannica: Social Media
• Lake Oswego Review
• Google News: Social Media Entrepreneurship

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The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.