Birmingham, Michigan, September 16, 2025
News Summary
Cleo Skin + Laser, a Minnesota-based skincare company, has opened its first Michigan location in Birmingham. This new facility offers advanced laser treatments and aims to attract clientele from surrounding suburbs. Founded by Amber McMillan and Brian DeRosa, the company plans to expand to multiple locations in upcoming years, focusing on high-tech skincare and personalized service. The Birmingham location will provide a range of services including Laser Hair Removal and Tattoo Removal, emphasizing affordability and accessibility.
Birmingham, Michigan Welcomes New Skincare Company Cleo Skin + Laser
Cleo Skin + Laser, a Minnesota-based skincare company, has officially opened its first location in Michigan on Monday in downtown Birmingham. This marks the company’s third establishment, following two successful locations in suburban Minneapolis.
Founded in 2024 by Amber McMillan and Brian DeRosa, Cleo Skin + Laser has quickly gained traction in the skincare market. McMillan, who has over 10 years of experience with Lifetime Fitness, brings a wealth of knowledge and industry expertise, having previously operated a fitness center in Shelby Township, Michigan. Her familiarity with the Birmingham area greatly influenced the decision to establish a new location there.
The Birmingham site is strategically positioned to capture a customer base that extends beyond the downtown area, attracting clientele from surrounding suburbs. Approximately 80% to 85% of existing customers are female, a demographic that allure DeRosa and further validates their rationale for opening in this location.
Services Offered
Cleo Skin + Laser specializes in advanced laser treatments and offers a limited yet focused service menu that includes:
- Glass Skin Laser Facial
- Skin Shield Pico Laser Facial
- Radio Frequency Microneedling
- Laser Hair Removal
- Tattoo Removal
Prices for these services range from $80 to $850, and a $180 monthly membership program is also available. This membership provides customers with discounts on treatments and skincare products, promoting affordability and accessibility of laser treatments.
Location Details
The Birmingham location occupies a 1,100-square-foot space located at 670 S. Old Woodward Ave. The company has secured a 10-year lease for this property, with options for two five-year extensions. Cleo Skin + Laser plans to maintain smaller locations focused on their specialized service offerings, ensuring a personalized approach to skincare.
Approximately four to five employees are expected to work at the Birmingham location, all trained specialists in laser treatments. While specific financial details surrounding the investment in this new establishment remain undisclosed, the company has raised funding from undisclosed investors for its planned expansion.
Future Expansion Plans
Cleo Skin + Laser has ambitious growth plans with an aim to expand to 8-10 locations within the coming years. Each new location is projected to generate approximately $1 million in annual sales. The company has already identified Northville for a new site set to open in early 2026 and intends to launch a location in Ann Arbor by late 2026. Furthermore, plans are in place for new openings in St. Louis and Atlanta in 2024.
Mission and Vision
Both McMillan and DeRosa underscore a focus on combining high-tech skincare tools with a hospitality-centered approach. They aim to shift perceptions about laser treatments, making them more accessible and affordable for a broader audience, ultimately enhancing the overall customer experience.
Conclusion
By opening its first Michigan location, Cleo Skin + Laser aims to deliver advanced skincare services to a wider community while fostering a sense of hospitality, innovation, and customer engagement.
FAQ Section
What services does Cleo Skin + Laser offer?
Cleo Skin + Laser offers advanced laser treatments, including glass skin laser facial, skin shield pico laser facial, radio frequency microneedling, laser hair removal, and tattoo removal.
Where is the Birmingham location situated?
The Birmingham location is at 670 S. Old Woodward Ave.
What is the price range for treatments at Cleo Skin + Laser?
Treatment prices range from $80 to $850.
Are there any membership programs available?
Yes, a $180 monthly membership program is offered, providing discounts on treatments and skincare products.
What are the future expansion plans for Cleo Skin + Laser?
The company plans to expand to 8-10 locations, with new openings in Northville and Ann Arbor in 2026, and St. Louis and Atlanta in 2024.
Key Features Summary
| Feature | Details |
|---|---|
| Location | 670 S. Old Woodward Ave, Birmingham, Michigan |
| Number of Employees | 4-5 employees specializing in laser treatments |
| Services Offered | Laser facials, microneedling, hair removal, tattoo removal |
| Price Range | $80 to $850 |
| Membership Program | $180/month with discounts on treatments |
| Future Expansion | Plans to grow to 8-10 locations, including Northville and Ann Arbor |
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- AL.com: Birmingham Skincare Creator Celebrates Work
- Healio: Q&A on Treating Rosacea
- Bham Now: Local Skincare Companies
- Wikipedia: Skincare
- Style Blueprint: Top Facials & Skin Services
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
