Birmingham, Michigan, September 19, 2025
News Summary
Cleo Skin + Laser, a skincare company based in Minnesota, has launched its first Michigan site in downtown Birmingham, expanding its reach with innovative laser treatments. The new 1,100-square-foot facility aims to cater to a primarily female clientele with a variety of services, including laser facials and microneedling. To attract customers, a monthly membership program offering discounts has been introduced. Cleo plans to significantly grow its presence, targeting 8-10 additional outlets nationwide in the coming years.
Birmingham, Michigan – Cleo Skin + Laser, a Minnesota-based skincare company, has officially opened its first Michigan location in downtown Birmingham on Monday. This new establishment marks the third location for Cleo Skin + Laser, which was founded in 2024 in suburban Minneapolis.
The company is co-owned by Amber McMillan and Brian DeRosa, who aim to change the landscape of skincare by focusing on advanced laser treatments paired with a hospitality-centered approach. The decision to expand into Birmingham stemmed from demographic research that suggested a strong market presence and compatibility with their offerings, attracting customers particularly from the surrounding suburban areas.
Approximately 80%-85% of Cleo’s current customers are female, highlighting a target demographic keen on skincare innovations. The new Birmingham location, which occupies a 1,100-square-foot space at 670 S. Old Woodward Ave., offers various services, including:
- Glass skin laser facials
- Skin shield pico laser facials
- Radio frequency microneedling
- Laser hair removal
- Tattoo removal
Service prices range from $80 to $850, providing customers with a variety of options depending on their skincare needs. In a bid to attract more clients, Cleo has also introduced a monthly membership program costing $180, allowing members to access treatment discounts.
The Birmingham site will employ four to five specialists trained in laser treatments. While specific investment details were not disclosed, the company has secured funding from undisclosed investors. Cleo Skin + Laser has signed a 10-year lease for the Birmingham location, with options for two five-year renewals.
Looking to the future, Cleo aims to expand its footprint significantly. The company plans to open 8-10 locations, with each site projected to generate approximately $1 million in annual sales. Following the opening of the Birmingham location, Cleo intends to launch another outlet in Northville early next year, and an additional one in Ann Arbor by late 2026. Furthermore, expansions are set for St. Louis and Atlanta next year, reflecting Cleo’s determination to establish a broader national presence.
Cleo’s investment in each piece of laser treatment equipment is approximately $250,000, ensuring state-of-the-art technology accessible to clients. These advanced laser treatments target deeper skin layers than traditional facials, promoting efficacy while minimizing downtime for busy clients who can quickly return to their daily routines.
Cleo Skin + Laser’s commitment to making laser treatments more accessible and less intimidating is a cornerstone of their business model, appealing to both seasoned skincare aficionados and newcomers alike.
FAQs
Where is the new Cleo Skin + Laser location in Michigan?
The new Cleo Skin + Laser location is in downtown Birmingham, Michigan at 670 S. Old Woodward Ave.
What services does Cleo Skin + Laser offer?
Cleo Skin + Laser offers a range of services including glass skin laser facials, skin shield pico laser facials, radio frequency microneedling, laser hair removal, and tattoo removal.
What are the price ranges for the services at Cleo Skin + Laser?
Prices for services at Cleo Skin + Laser range from $80 to $850.
How many staff members will work at the Birmingham location?
The Birmingham location will employ four to five staff members specializing in laser treatments.
What are Cleo Skin + Laser’s future expansion plans?
Cleo plans to expand to 8-10 locations across the country, with upcoming sites in Northville, Ann Arbor, St. Louis, and Atlanta.
Key Features
| Feature | Details |
|---|---|
| Location | Downtown Birmingham, Michigan |
| Size | 1,100 square feet |
| Price Range | $80 to $850 for services |
| Services Offered | Laser facials, microneedling, hair and tattoo removal |
| Membership Program | $180 monthly with treatment discounts |
| Number of Staff | 4 to 5 specialized members |
| Future Plans | Expanding to 8-10 locations nationwide |
Deeper Dive: News & Info About This Topic
HERE Resources
Major Renovation Project for Downtown Ann Arbor
Birmingham, Michigan Welcomes New Skincare Company Cleo Skin + Laser
Additional Resources
- Crain’s Detroit: Cleo Skin + Laser Opens First Michigan Location
- DBusiness: Cleo Skin + Laser Opens First Michigan Location in Birmingham
- StyleBlueprint: The Top Facials & Skin Services in Birmingham
- Hour Detroit: Smooth Skin is In – Boutique Laser Hair Removal Opens in Birmingham
- Google Search: Cleo Skin Laser Michigan
- Wikipedia: Birmingham, Michigan
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
