News Summary
Josh Goldstine is nearing an agreement to become Paramount Pictures’ new Global Head of Marketing and Distribution. His role will be crucial as Paramount aims to boost its film output amid industry challenges, following significant successes like *Top Gun: Maverick*. With over 20 years in marketing, including notable work at Warner Bros., Goldstine’s appointment is seen as a turning point for the studio as it addresses internal culture issues.
Josh Goldstine in Talks to Lead Paramount’s Global Marketing and Distribution
Exciting news is buzzing around Paramount Pictures as Josh Goldstine is in the final stages of negotiations to take the reins as the new Global Head of Marketing and Distribution. This appointment comes hot on the heels of Paramount appointing its new Motion Picture co-chairs, Dana Goldberg and Josh Greenstein, signaling a fresh chapter for the studio. Although the new CEO, David Ellison, hasn’t made the official announcement yet, it seems like all signs point to Goldstine stepping into this pivotal role soon.
A Flurry of Activity at Paramount
Goldstine’s entry would mark a significant transition for Paramount, particularly as he will shoulder both marketing and distribution responsibilities. This is especially important as the studio gears up to produce more feature films and compete in the bustling entertainment marketplace. His predecessor, Marc Weinstock, led the Global Marketing and Distribution at Paramount since 2019 but recently announced he would be leaving. Under his guidance, Paramount hit a high note with the phenomenal success of *Top Gun: Maverick*, which soared to become the studio’s highest-grossing film, raking in an astounding $1.49 billion globally.
Before moving to Paramount, Goldstine made headlines for his impressive work at Warner Bros. where he orchestrated noteworthy marketing campaigns. It was during his tenure there that the studio took part in the unprecedented COVID era distribution strategies, including day-and-date releases. He played a vital role in the marketing juggernaut behind the blockbuster *Barbie*, which also achieved an impressive worldwide gross of $1.44 billion. Other major projects under Goldstine’s belt included the campaigns for the *Dune* and *Monsterverse* franchises and even the classic *Beetlejuice*.
A Wealth of Experience
The talented marketing executive boasts over 20 years of experience, even spanning a successful stint at Universal from 2011 to 2018. While there, he oversaw significant marketing campaigns for hit films like *Jurassic World*, *Despicable Me*, and *Pitch Perfect*. His efforts were instrumental during a period when Universal achieved four of the five most profitable years in its history, culminating in a record-setting box office year in 2015.
However, Goldstine’s journey has not been without its bumps. Earlier this year, both he and Andrew Cripps, the head of International Distribution at Warner Bros., found themselves out of a job. This comes amid a legal dispute with Universal that led Goldstine to win a significant $20 million arbitration award concerning claims of “inappropriate conduct” which placed him on administrative leave in 2018.
Challenges Ahead for Paramount
As Goldstine prepares to step into this prominent role, he will inherit a studio like Paramount that is navigating its challenges. Recently, Paramount has been under scrutiny after facing lawsuits alleging a hostile work environment and sexual harassment from a senior vice president. These allegations have raised concerns about a workplace culture that some describe as one where complaints of misconduct were ignored, and retaliation against those who spoke up was prevalent.
Interestingly, as Paramount reshuffles its team, marketing executive Vohra from Paramount+ is moving to Fox as chief marketing officer and executive vice president of ad sales. These transitions portray a crucial moment for both Paramount and its engaged employees as they aim to foster a healthier, more inclusive workplace alongside pursuing ambitious film projects.
The Look Forward
As the industry watches with keen interest, Goldstine’s upcoming role at Paramount could very well redefine the company’s marketing strategy and distribution approach. His recruiting signals an intent to build upon the remarkable achievements of the past while addressing the culture and internal challenges that lay ahead. Fans and film enthusiasts alike will be eager to see how this transition reshapes Paramount in the competitive landscape of cinema.
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HERE Resources
Additional Resources
- Deadline: Josh Goldstine Negotiates Role as Paramount’s New Global Head of Marketing and Distribution
- Wikipedia: Paramount Pictures
- Variety: Puja Vohra Joins Fox as Chief Marketing Officer
- Google Search: Josh Goldstine Paramount
- Hollywood Reporter: Paramount Sued for Sexual Harassment
- Encyclopedia Britannica: Film
- Adweek: Fox Ad Sales Adds Paramount Exec as CMO
- Google News: Paramount Sexual Harassment
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