News Summary
Buchwald has appointed Max Nagler as Vice President of Branding & Digital. With over 15 years of experience in commercial endorsements and brand development, Nagler aims to expand the agency’s digital reach and enhance its representation services. His previous roles include leading Verve’s Commercial Endorsements division and founding Union Agency. This strategic hiring reflects Buchwald’s commitment to evolving in the digital age and redefining talent-brand interactions.
Exciting New Appointment at Buchwald: Max Nagler Joins as Vice President of Branding & Digital
Big news is coming from the world of talent representation! Buchwald, a talent agency known for working with extraordinary personalities in traditional media, has just announced a significant addition to their team. Max Nagler has been appointed as the new Vice President of Branding & Digital. This is a big step for both Nagler and Buchwald, and it raises exciting possibilities for the agency and its clients.
Meet Max Nagler
With an impressive 15 years of experience under his belt, Nagler brings a wealth of knowledge in commercial endorsements, licensing, and brand development to Buchwald. His track record is quite remarkable. Before joining Buchwald, he was an Agent in Commercial Endorsements & Branding at Verve, where he launched and successfully led the agency’s Commercial Endorsements division.
During his time at Verve, he spearheaded some high-profile partnerships, working with well-known figures like Molly Yeh from the Food Network, who collaborated with brands such as Tractor Supply Company and Anthropologie. Nagler also played a pivotal role in guiding Raven-Symoné’s career through several exciting projects, including her overall deal with Disney and her hosting gig on Scrabble for The CW.
A New Era for Buchwald
As Vice President of Branding & Digital, Nagler will be stationed in Buchwald’s Los Angeles office, where he will oversee efforts to grow the agency’s representation and form strategic partnerships across digital and social platforms. This move is a clear indication that Buchwald aims to extend its reach and expertise into the increasingly important digital and brand-dominated space.
Julia Buchwald and Ryan Martin, representatives of the agency, expressed their enthusiasm about Nagler’s appointment, reinforcing that Buchwald has a longstanding history of representing incredible talent in traditional media. They see this as an opportunity to keep pace with the evolving media landscape and to further enhance the services offered to their clients.
Building on a Solid Foundation
Before his successful stint at Verve, Nagler founded and led the Union Agency, which specialized in commercial endorsements. At Union, he secured deals with major global brands such as Armani Beauty, Balenciaga, T-Mobile, Unilever, and Twitch. This rich experience is sure to bring valuable insight to Buchwald.
Earlier in his career, he also worked at Gersh, where he led the Commercial Endorsement and Licensing Group. Under his leadership, the department built an impressive roster of talents to collaborate with, including notable names like Sharon Stone, Adam Driver, and Leonard Nimoy. Not to mention, he was instrumental in forming brand partnerships with big names like Charter Communications and State Farm.
A Journey Start!
Interestingly, Nagler’s career began in the mailroom at ICM and later ventured into marketing with American Apparel during its impressive expansion. This early exposure helped him hone his skills in consumer branding and creative storytelling.
As consumer preferences and media landscapes continue to evolve rapidly, Buchwald’s strategic move to bring in Nagler reflects a broader trend in the industry. They are not just keeping up; they are redefining how talent interacts with brands in today’s digital world.
What’s Next?
With Max Nagler heading the Branding & Digital division, Buchwald is set on an exciting journey to expand its reach and grow new opportunities for its clients. This transformative appointment positions the agency to be a leader in the shifting media landscape and showcases a firm commitment to adapting and thriving in the digital age. The future looks brighter than ever at Buchwald, and we can’t wait to see what they accomplish next!
Deeper Dive: News & Info About This Topic
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Additional Resources
- Deadline: Buchwald Hires Max Nagler as VP of Branding & Digital
- Wikipedia: Branding
- Deadline: Interview with Max Nagler on Branding Strategies
- Google Search: Max Nagler branding
- Deadline: Buchwald’s Agency Identity in 2025
- Google Scholar: Commercial Endorsements
- Deadline: Digital Marketing Hiring Trends
- Encyclopedia Britannica: Digital Marketing
- Deadline: The Evolution of the Media Landscape
- Google News: Evolving Media Landscape
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
