Novi Gears Up for a Day of Robot Revolution: Collaborate North America 2025
Hey there, Novi! This January, get ready to dive into the fascinating world of collaborative robots, or as we fondly call them, cobots! Mark your calendars for January 25, 2025, because Universal Robots is bringing the largest one-day cobot conference and tradeshow right to our city at the Suburban Collection Showplace.
What’s All the Buzz About?
This is not just any event; it’s expected to draw in **more than 500 attendees**. Whether you’re a curious newbie or a seasoned pro looking to expand your automation know-how, this free event promises to equip you with all the **inspiration, tools, and connections** you need to succeed in the ever-evolving world of automation.
According to Jonathan Sbert, who is the vice president of sales for the Americas at Universal Robots, this day is all about exploring possibilities: “Whether you’re exploring cobots for the first time or looking to expand your automation capabilities, this event will provide the inspiration, tools, and connections needed to succeed.”
A Peek into the Future of Cobots
Did you know that collaborative robots are the fastest-growing segment in the industrial automation sector? It’s true! They are projected to see **over 20 percent growth through 2028**. That’s a statistic that showcases just how significant these robots are becoming in the manufacturing landscape.
During the event, attendees can look forward to a series of engaging keynote presentations that will shed light on the future of this technology. There are some fantastic speakers lined up, including:
- Stacey Moser, Universal’s chief commercial officer
- Ben Armstrong, executive director and research scientist at MIT
- Jake Hall, affectionately known as “The Manufacturing Millennial”
- Alex Shikany, vice president at A3
- Bernd Raithel, director of Factory Automation for Siemens
These speakers will cover a myriad of exciting topics like robotic automation and cutting-edge advancements in various applications. You won’t want to miss their insights!
Dive into Hands-On Demos
But that’s not all! What’s a conference without some hands-on experience? Attendees will have the chance to explore **more than 30 different cobot-powered solutions** across a range of applications, including:
- Welding
- Quality Inspection
- Material Handling
- Machine Tending
- Assembly
- Painting
- Palletizing
The hands-on demos will be led by Universal Robots and its fantastic UR+ ecosystem partners, including companies like A.I Automation, Schmalz, Magswitch, PIAB, Zimmer, and several others. These demonstrations will give you practical insights into the amazing capabilities of cobots in real-world applications.
Time to Register!
Ready to step into the future? It’s time to register for an event that is sure to spark your interest in automation technology. Don’t miss out on this chance to connect, learn, and innovate.
So, whether you’re completely new to the concept of robotic automation or looking to dive deeper into the realm of cobots, **Collaborate North America 2025** is the event for you. Who knows? You might walk away with some brilliant ideas to bring to your workplace!

Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.


