News Summary
The 2025 Fierce Pharma Marketing Awards celebrated creativity and innovation in life sciences marketing, recognizing Sanofi for four awards with their impactful ‘Badge of Honor’ campaign, while notable figures like Selma Blair were honored for their advocacy work. The gala highlighted several exciting new categories and collaborations within the industry.
Sanofi Shines Bright at the 2025 Fierce Pharma Marketing Awards
Last night, the city of Philadelphia became a dazzling haven for creativity and innovation as the 2025 Fierce Pharma Marketing Awards took center stage. This annual gala is dedicated to celebrating the best in life sciences marketing and advertising, and this year’s event certainly did not disappoint, showcasing both talent and imagination.
A Celebration of Creativity
The awards ceremony also featured the Cinehealth International Health and Wellness Film Festival Awards, making it a night to remember for anyone in the health and wellness industry. As guests mingled, the energy in the ballroom was palpable, with expectations running high for awards in various categories.
A Special Tribute
One standout moment of the evening was when actress Selma Blair received a prestigious lifetime achievement award. Recognized for her tireless advocacy work following her multiple sclerosis diagnosis in 2018, Blair reminded everyone of the importance of utilizing one’s platform for good. Her heartfelt acceptance speech inspired the audience and was a beautiful highlight of the gala.
Sanofi’s Remarkable Win
However, the true stars of the night were the dedicated team at Sanofi, who took home an impressive four awards for their impactful campaign, “Badge of Honor.” This campaign aims to raise awareness about living organ donation, while also informing prospective donors about the donation process and providing them with crucial support resources.
Sanofi’s winning spree included accolades in the following categories:
- Social Media for Consumer
- Website for Consumer
- Best Use of AI
- Charitable or Philanthropic Campaign
The campaign’s name, “Badge of Honor,” cleverly reframes the scars left by organ donations as proud symbols of life-saving actions, a poignant message that resonated deeply with the audience.
Introducing New Categories
This year’s awards also saw the introduction of two exciting new categories: Marketer of the Year and Influencer-Driven Campaign. The inaugural Marketer of the Year award was presented to Paul DeSilva from Bausch + Lomb for his work on the dry eye disease treatment, Xiidra. It’s a recognition well-deserved for someone working diligently to improve the lives of those affected by this condition.
The coveted Agency of the Year award was awarded to prompt, the parent company of Lippe Taylor and Twelvenote, highlighting their effective strategies in health marketing.
Celebrating Influencers and Innovation
Among the notable winners, Acadia Pharmaceuticals caught attention for not one, but two awards: they won for the Influencer-Driven Campaign titled “More To Parkinson’s: Turning Silence Into Action,” featuring the beloved actor, Ryan Reynolds, and for the Online Video or Film category with “Magnolia’s Guide to Adventuring,” which explores the challenges faced by a girl with Rett syndrome, co-produced with Syneos Health Communications.
In addition, Gilead Sciences made headlines by snagging the Public Relations Campaign award for “The Adventure Jar: A Story of Connection for Families Living with Metastatic Breast Cancer.” They also won the Multicultural Campaign award with their podcast series titled “Gilead PrEP Sniffies’ Cruising Confessions.”
Other Notable Mentions
The night was filled with wonderful recognition for various companies, including Bristol Myers Squibb, Amgen, and Pacira BioSciences. A standout moment was the Innovation Challenge award, which went to Merkley + Partners for their engaging breast cancer awareness ad, “Your Attention Please,” aired during the Super Bowl.
The ceremony wrapped up on an optimistic note, with talks of collaboration and sharing ideas set to continue during Fierce Pharma Week, scheduled from September 8-11. This annual event promises to foster more connections and encourage the sharing of successful strategies within the industry.
As we celebrate creativity in life sciences marketing, last night’s gala reminded everyone that innovation can create a meaningful difference in the world. Congratulations to all the winners for their groundbreaking work!
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Additional Resources
- Fierce Pharma: Sanofi, Gilead, Acadia Win Big at 2025 Marketing Awards
- Encyclopedia Britannica: Marketing
- Fierce Pharma: Pharma Players at Cannes Lions
- Google Search: 2025 Fierce Pharma Marketing Awards
- GlobeNewswire: 2025 Fierce Pharma Marketing Awards Call for Submissions
- Wikipedia: Advertising
- Fierce Pharma: Roche Overhauls Spark Gene Therapy Unit
- Google News: Pharma Marketing
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
