News Summary
On October 16, 2025, Google Hong Kong and AnyMind Group co-hosted an event addressing the burgeoning short-form video content landscape in Hong Kong. Industry experts discussed market trends, the rise of Gen Z creators, and innovative tools like ACQUA-Shorts, which connect creators with audiences. Attendees explored strategies for blending short and long-form content to enhance brand engagement.
Google and AnyMind Group Explore the Future of Short-Form Video Content in Hong Kong
On a sunny afternoon on October 16, 2025, the vibrant city of Hong Kong buzzed with excitement as industry professionals gathered for a noteworthy event co-hosted by Google Hong Kong and AnyMind Group. The focus of the gathering? The dynamic and fast-evolving world of short-form video content. This engaging event offered expert insights into how short videos are reshaping user engagement strategies across Greater China.
The Short Video Ecosystem in Numbers
The event kicked off with an eye-opening market analysis revealing the competitive landscape of short-form video apps in Hong Kong. It turns out that TikTok has taken the lead with a solid 32% market preference. Hot on its heels are YouTube at 29% and Instagram with 28%, while Facebook plays a smaller role with just 10%. It’s clear that users are increasingly favoring platforms where engaging, shareable content reigns supreme.
Across the Asia-Pacific region, a noticeable shift is occurring. Instead of just passively watching videos, more users are jumping into the creator role themselves. A prime example of this transformation is CapCut, which continues to soar as one of the top downloaded apps. Meanwhile, short drama platforms like Hongguo are making waves in Mainland China, capturing the interest of viewers hungry for new content formats.
The Power of Gen Z and Short Dramas
Gen Z, in particular, is championing this trend as they flock to act, share, and enjoy bite-sized videos. Their affinity for TikTok has fueled a booming growth, highlighting the app’s significant influence. During the event, Gloria Chow, Strategic Partnerships Manager at Google, lit up the room with her discussion about the evolution of short dramas. She described these as emotionally driven narratives that play out in just 1 to 3-minute episodes, perfectly tailored for mobile users who crave quick digestible entertainment.
These short dramas don’t just entertain; they’re bolstered by a robust ecosystem that includes AI-powered content creation tools, copyright protection, and monetization models, all creating new avenues for audience engagement.
Innovative Solutions for Content Creators
As the event progressed, attendees learned from Anson Cheng, Head of Supply Side Management at AnyMind Group, about a groundbreaking tool known as ACQUA-Shorts (AqX). This innovative AI solution employs a unique AI Content Matching System to connect engaging native content with the right audience segments across various platforms, including apps and web. By enabling dynamic ad formats like instream video and rewarded videos, AqX provides a fresh opportunity for creators, publishers, and advertisers to capitalize on the short-form content boom.
Mixing Short and Long-Form Content for Success
Throughout the day, discussions took place around the importance of intertwining short-form and long-form content as a strategy for sustained brand engagement. This sentiment was echoed by Ken Chow from HK01 and Bernice Wong, who highlighted the benefits of a diverse approach to content.
Yoyo Yiu from Google Marketing Platform also chimed in with her insights, offering tips on how to optimize programmatic video advertising using DV360. The goal? To ensure brands can achieve better returns on investment.
A Bright Future Ahead
As the event came to a close, partners from Google and HK01 expressed gratitude for the collaborative efforts that allow for such meaningful discourse. Also, attendees were urged to engage with the Hong Kong team at AnyMind Group for further strategy consultations on maximizing the potential of short-form video content.
As a takeaway, those in attendance were invited to download the 2024/25 Asia Short Video Trend factsheet to explore deeper insights and recommendations. It’s an exciting time for anyone in the digital content space, and the future of short-form videos looks brighter than ever!
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Additional Resources
- AnyMind Group: Short Video Wave in CN 2025 Recap
- Wikipedia: Short Video
- Trend Hunter: October 2025 Marketing
- Google Search: Marketing Trends 2025
- Social Media Today: Five Key Trends in 2025
- Google Scholar: Social Media Marketing 2025
- Business of Apps: Trends Defining Q4 Digital Marketing
- Encyclopedia Britannica: Digital Marketing
- Ad Age: Creator Marketing Takeaways
- Google News: Digital Marketing Trend
- OpenPR: Emerging Digital Marketing
- Deloitte: Digital Media Trends Survey 2025
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