News Summary

Sweetgreen has appointed Wpromote as its new paid media agency of record amid a challenging sales decline. The partnership aims to enhance media strategies and boost sales across Sweetgreen’s 280 locations. With Wpromote’s expertise in efficient marketing and creative insights, there is optimism for restoring the brand’s performance and consumer loyalty.

Sweetgreen Hopes to Turn Things Around with Wpromote Partnership

In a big move aimed at shaking things up, Sweetgreen has officially brought Wpromote on board as its paid media agency of record. This decision comes hot on the heels of Zipporah Allen’s appointment as Sweetgreen’s chief commercial officer back in September. With a fresh leader at the helm, Sweetgreen is looking to tackle some serious sales challenges.

What Sparked the Change?

Now, you might be wondering why Sweetgreen feels the need for a major adjustment. Well, the numbers tell quite the story. In the third quarter of 2025, Sweetgreen reported a significant dip in same-store sales—down by a jaw-dropping 9.5% year-over-year. This decline hit especially hard in key markets like the Northeast and Los Angeles, which are crucial areas for the brand.
So, getting Wpromote involved seems like a strategic move to help rally the troops and get sales back on track.

Wpromote’s Mission with Sweetgreen

Wpromote isn’t just any marketing agency. They’ve built a solid reputation for helping businesses with multiple locations maintain a consistent national media presence while tapping into local market opportunities. With Sweetgreen operating over 280 locations, they are definitely a multi-location brand that can benefit from these tailored strategies.
Wpromote’s task? To execute paid media across all of Sweetgreen’s channels. This means they will be digging deep into various marketing strategies to attract new customers and retain existing ones.

Why Wpromote?

In a conversation about why Wpromote was chosen, Zipporah Allen highlighted that their focus on efficiency, testing, and measurement played a crucial role in her decision. Sweetgreen needs to ramp up its media game to not only recover from the recent slump but also to position itself for future growth.

A Broader Offering

Wpromote is making waves beyond just performance marketing. They recently expanded their services by acquiring Giant Spoon, a full-service creative shop. Now, with Wpromote’s CEO Andrea Bendzick leading this newly combined entity, the goal is to weave together creative insights with detailed media data. It’s all about creating a more unified approach to marketing that can benefit Sweetgreen and its customers alike.

Who Else Are They Working With?

Wpromote has worked with a variety of clients, including major brands like Intuit QuickBooks, Peacock, TransUnion, and Vuori. This extensive experience means they bring a lot of insight and expertise to the table, which should work to Sweetgreen’s advantage as they navigate this shift.

What Lies Ahead for Sweetgreen?

Mike Stone, the chief strategy officer at Wpromote, shared his perspective on the partnership, emphasizing Sweetgreen’s commitment to healthier food and building stronger communities. With these aligned values, there’s optimism about how Wpromote’s strategies could help not just in increasing sales but in enhancing consumer loyalty as well.
Being regarded as a challenger brand, Sweetgreen’s unique positioning in the marketplace aligns well with Wpromote’s ethos, creating a partnership that some industry observers are eager to watch closely.

In Conclusion

The stage is set for a collaboration that has the potential to turn Sweetgreen’s fortunes around, but it will take time to see how effective Wpromote’s strategies will be in reinvigorating the brand’s sales. With dedicated efforts from both teams and a shared vision, there might be a road to recovery ahead for this beloved healthy fast-food destination.

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Additional Resources

• Marketing Dive: Sweetgreen Names Wpromote
• Wikipedia: Sweetgreen
• Ad Age: CMO Hirings – January 2026
• Google Search: CMO hiring January 2026
• Business of Fashion: Rare Beauty CBO
• Google Scholar: Rare Beauty
• Performance Marketing World: Kantar’s Duncan Southgate
• Encyclopedia Britannica: AI Marketing
• The Golf Wire: Ava Golf Marketing Lead
• Google News: Ava Golf

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