News Summary
As we approach 2025, children’s data privacy laws in the U.S. are evolving, impacting how businesses market to younger audiences. New regulations across states emphasize children’s consent, with significant laws in California, New Jersey, Delaware, and Maryland, reflecting a national push for stricter protections. Marketers must adapt to these changes to ensure compliance and safeguard children’s online privacy.
The Changing Landscape of Children’s Data Privacy Laws
As we move into 2025, it’s fascinating to observe the evolving landscape of children’s data privacy laws across the United States. These changes are set to significantly reshape how companies approach marketing, especially when it comes to our younger audiences. Let’s dive into what’s happening and how these laws will impact businesses aiming to engage kids and teens in the digital space.
A Wave of New Laws in 2024
In 2024, a flurry of state laws was enacted that directly governs the processing of children’s data. These new regulations primarily focus on ensuring that children have a say over their personal information online. For instance, the California Consumer Privacy Act now requires companies to secure opt-in consent from minors aged 13 to 15 before they can use their personal data for targeted advertising. This trend has been picked up by several other states.
States like Oregon, Montana, and New Hampshire have mirrored California’s approach with similar opt-in requirements for minors, ensuring that companies must actively seek permission before using children’s data.
New Jersey, Delaware, and Connecticut Jump Onboard
Jumping over to New Jersey, the law there also mandates that companies obtain opt-in consent for the personal data of consumers aged 13 to 16. Not wanting to be left behind, Delaware introduced its privacy law earlier this year, which requires opt-in consent for minors aged 13 to 17.
Furthermore, the Connecticut Data Privacy Act has been amended to support similar restrictions for minors. As we look at these changes, it becomes clear that there’s a concerted effort across various states to give kids a louder voice when it comes to their personal data.
Looking Ahead: Colorado and Maryland Taking a Stance
As we glance at the horizon, Colorado is gearing up to enforce opt-in rules for minors starting October 1, 2025. Meanwhile, Maryland is creating waves with its upcoming Online Data Privacy Act, which will ban targeted advertising and the sale of personal data for those under 18. This law will also become effective on the same date.
Maryland’s new Kids Code will introduce some stringent requirements for companies. From conducting data protection assessments to limiting data use only for necessary purposes, there’s a strong emphasis on protecting children’s information. Notably, it also prohibits the use of “dark patterns,” which can mislead children in decision-making processes. This is a major step forward in making the online environment safer for our younger populations.
Expanding Regulations Across the Nation
Additionally, the forthcoming California Age-Appropriate Design Code Act, the Connecticut SB 3, and the Texas SCOPE Act all came into effect in 2024 with similar protective measures. This paints a picture of a nationwide movement toward stricter data privacy regulations for minors.
What’s Coming in New York and More
Mark your calendars for June 20, 2025, as the New York Child Data Protection Act (NYCDPA) will take effect. This law will prohibit the collection, use, or sale of personal information from known minors under 18 without opt-in consent, although there are exceptions for legal compliance and security. If consent is not obtained, companies will be required to delete minors’ data within fourteen days—an important safeguard!
Keeping Up with the Laws
Alongside these widespread changes, we can’t forget states like Louisiana, Texas, and Utah, which already have regulations affecting social media marketing aimed at minors in full swing. With so many new laws popping up, companies in the advertising tech ecosystem must be diligent in monitoring these changes to ensure they remain compliant.
Conclusion: The Future of Marketing to Kids
As we navigate through these shifting regulations, it’s clear that there is a robust concern for children’s online privacy. The growing movement toward stricter privacy measures highlights the importance of creating a safe digital environment for kids. Marketers, businesses, and advertisers will need to embrace these changes wholeheartedly in 2025 and beyond. After all, respecting children’s privacy is not just good business; it’s the right thing to do!
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Additional Resources
- AdExchanger: New U.S. State Children’s Privacy Laws
- Wikipedia: Children’s Online Privacy Protection Act
- Tribune India: Customer Trust and Privacy-First Marketing
- Google Search: Children’s Data Privacy
- Search Engine Land: Marketing and Privacy
- Encyclopedia Britannica: Internet Privacy
- SmartBrief: Data and Privacy in 2025
- Google News: Privacy Regulations 2025
- Forbes: Blueprint for Privacy-First Advertising
- CMSWire: Agentic Cookies and Digital Privacy
Author: STAFF HERE NORTHVILLE WRITER
The NORTHVILLE STAFF WRITER represents the experienced team at HERENorthville.com, your go-to source for actionable local news and information in Northville, Wayne County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Summer Concert Series, Tunes on Tuesday, and the Northville Farmers Market. Our coverage extends to key organizations like the Northville Chamber of Commerce and Northville Community Foundation, plus leading businesses in automotive, software, and retail that power the local economy such as Gentherm, Reliable Software, and Attendance on Demand. As part of the broader HERE network, including HEREDetroitMI.com, HEREGrandRapids.com, HERENovi.com, and HEREPlymouth.com, we provide comprehensive, credible insights into Michigan's dynamic landscape.
